How to hibernate in style.
I walk in the front door and immediately before I have even taken my shoes off I am stretching my arms out towards the top drawer containing my nightwear.
I have never been one for staying in and have never been a lounger but recently I have noticed a shift in my own pret-a-porter priorities; A new lustful passion for nightwear and even more so for my nights in.
Never one to stay in and sit in front of the box or 'waste' an evening in my own company; I have noticed a change recently whilst reaching my late 20's and it appears that my own desire for comfort has increased and is continuing to do so rapidly.
Admittedly as soon as I clock off these days all I can think about on the way home is the luxury my skin will feel once I can get out of my work clothes!
Basically I am struggling to admit (to myself) and have realised that... MY IDEA OF A GOOD NIGHT OUT…is in fact... a good night IN.
But I wish i'd known the future of my social life before investing so heavily in garments that look ridiculous now due to their unwearable and down right uncomfortable nature.
If it looks good it doesn't matter that I develop frost bite… I guess.
“Why on earth did I buy that?” I say to my former self who's priorities were clearly far less concerned with what my present self is currently obsessed with: Comfort.
But however lame it feels inside, as I continue down this path towards a hermit style queen it is clear that I have no intention of slowing down soon. I fully intend to build on my collection and whilst I continue to experiment with nightwear styles… I continue also to invest.
I actually have a whole drawer dedicated to nightwear now. Something that i'd never envisaged for myself. And it's actually rather exciting!
On another note… I always thought of it as perhaps an age thing and that I personally was just getting older... but apparently not.
It is clear that the increasing interest in nightwear is global; with a continuous interest and growth apparent nationwide.
The nightwear market has seen exponential growth in the recent years and with new start ups appearing all the time, it's growth shows no sign of slowing down soon.
So what has caused this shift?
Is it due to a growing trend of staying in?
Are we just following the next generation of cotton wool kids or are we all just enjoying staying in more?
Did a 'onesies' even exist ten years ago? Because I can't remember a time without it.
Whatever the reason there's no fighting it and overall this is fantastic news or our industry!
We sometimes forget that "Lingerie is more than just bras" and that we can look sexy in an elegant silk pyjama piece just the same as we can an AP garter and nothing more.
And so although (we hate to admit it) is nightwear in fact becoming MORE popular than lingerie?! Is the future less Kinky and more Kimono?
It is clear that as individuals we are beginning to experiment more with nightwear and with that change we notice it becoming more and more of a necessity within our wardrobe.
The eccentrics of course can't resist pushing the boundaries and are wearing their robes in anyway they see fit! Showing off the beauty of a garment that shouldn't be imprisoned inside our four walls.
Wearing your Olivia Von Halle pyjamas on the street? Why the hell not!
To adhere to this change the trends of course are screaming an obvious mix of lounge/nightwear and sleepwear garments that are seen ever more frequently on the catwalk; With bedroom looks becoming the most popular 'look' amongst ready to wear labels and classic fabrics such as cashmere being reintroduced amongst many designer ranges. It is clear that comfort has never been so important.
Designers also continue to experiment with ultra-elegant effects playing with extremely lightweight pieces that drape around the body effortlessly and barely even exist.
Transparency is key in this area although not always the most practical of pieces they are surely the most luxurious, adding an undeniable dash of bedroom allure through the beauty of a barely visible piece.
Hint: Check out Biovanie knit & skin New York as key players!
It is clear that classic lounging looks are becoming stronger and bolder with emphasis on looking good all the time... even when just lounging at home…. Is there really no escape from the duty to be stylish???
Luckily the way to approach this is to simply play it to its strengths. We also sometimes forget that the front door can knock at any time and that just because we have locked the door it doesn’t mean the outside world has paused.
So it is important to acknowledge the importance of nightwear as a garment and welcome it lovingly into our arms.
You see, by embracing it, we can own it. And the perfect way of course... by making a statement.
I wanted to give you all an extract from my current trend direction 'Cocooning' (please see below.) Because ALTHOUGH it may not be the season any more and we may finally be out of the 'winter' months (fingers crossed) there's still nothing better than a good night in. And To make sure you're never caught in the cross fire again I am here to help you hibernate in style!
If you would like to hear more details on the current nightwear trends, which brands are kicking ass or the future of this trend then please get in touch!
Additionally if you have any thoughts on nightwear trends or feel there's a new start-up nightwear brand that deserves a special shout out and some VOE attention it would be great to hear from you!
Good night lovelies!
let's all stay in tonight…
Growing into a generation of cotton wool kids the trend of ‘staying in’ is becoming revolutionary and expanding fast, with many brands responding to the new aesthetic with ease... steering towards lingerie that is more suited to loungewear and comfort driven everyday garments.
Inspiration In the beginning. Start a fresh. Amoeba looking, cells and organisms. Remind me of. The intricacies of nature. Cocooning animals.
Colours Palettes become more 'tonal' in general with Softer tones skin variations. in pastel shades that fade into one another thoughtfully.
Fabrics Circular EMB on bra cups as the feature, extra soft Modal cottons and lightweight silk. Lime lace and floral prints for an eccentric touch.
Brands Adhere to the new aesthetic offering loungewear options: Hanro offers soft sexy styles, Simone Perele showcases extra lightweight silk.